The biggest question Etsy sellers always seem to ask is, WHY IS NOBODY BUYING MY STUFF!?
I might be able to answer that very quickly.
- Have you looked at your photos lately? Like REALLY looked at them? This is the window to your shop - your SEO can be perfect, your item be a hot selling item, but your photo just makes people skip right past your shop.
- Have you worked on your SEO - your pictures can be great - but your items aren't be found when people are searching for an item you sell.
Moving onto the other points that may drive buyers running in the other direction...
- Did you include the size of your item?
- Have you filled out your Policies page and your About page?
- Does your Shop Title describe what you sell, don't use this spot as a place to say WELCOME TO MY SHOP - its a waste of valuable space.
- Shop Announcement - Make the first line a little blurb about what you sell - THEN go into any sales your having or other website pages you want people to view (blog, FB, twitter) Google sometimes can grab from shop announcements and your title - you want to make sure all these area describe your shop.
- Are your shipping prices reasonable - lots of people nowadays shop online, so a lot of people are aware when they are getting ripped off. High shipping costs can push people away - is there a reason why your prices are so high (high end packaging, extra insurance, rush delivery) then make sure you TELL your customer of these things.
- Do you sell what people want to buy? - There have been quite a few shops I've run into and thought, who the hell is going to buy that? Harsh, I know - but why sugar coat it? Yes there's a buyer for everything, but if you sell something that only a TINY amount of people may want to buy you are limiting yourself. If you sell something that lots of people like - you'll have an easier time finding buyers. I'll go into this further at a later date.
- Do you have enough items in your shop? Shops with under 20 items isn't going to cut it. Think of Etsy like the lottery. Having 20 tickets versus having 100 tickets. Which person is going to have the better chance of winning....the person with 100 tickets. So keep adding more items. I strive for 100 - 150 items, I always get sales when I hit 100.
- Does your shop have a theme a special look? Is it cohesive? Are your photos similar, all have a similar style? This is branding - which I can get into further at a later date.
- Are you items all over the place? Do you sell soap and carved wood bowls? Some people see a mish-mosh shop as a turn off. This sort of plays along with, is your shop cohesive. Love doing multiple things, then make multiple shops focusing on that particular item. This way you can make each shop unique, focused, and set up a particular brand for those items.
- What are the first 3 words of your title? Did you know that the FIRST 3 WORDS are important? Those are what people search for, and if your title begins with digital print copy - then NOBODY is going to find you. If I was blind, what are three words you can use to perfectly describe what you are selling. Green Candlestick Holder - Perfect! I know EXACTLY what Im looking at.
- Repeating Titles? Did you know that if all your titles are the same, Google ignores you? Try to make EACH title different from your other listings. Have two things similar, then try to reverse the wording (green metal candlestick & green candlestick metal)
Have you tried all these tips and are still having trouble - leave me a comment with your shop address and how you would like to contact you for further help!